Huckberry.com has developed this privacy policy to let you know how we collect and use the personal information you provide to us while visiting our web site (the "Site"). By visiting the Site and/or signing up for membership registration, you accept the practices described in this Privacy Policy.

The Privacy Policy explains our online and offline information practices, the types of information we collect, and what we do with that information. All terms in this Privacy Policy carry the same meaning is in our Terms of Service.

Information We Collect

We collect information for the primary reason of improving your customer experience and enabling Services both online and offline. We strive to only collect Personal Information which is relevant for the purposes of Processing.

  • Information you provide directly to us
    • We collect this information when you sign up for an account or place an order on our site. This includes information such as name, email, address.
  • Information we collect from other sources
    • When you access the Services through a social network, we may collect information you have provided to that social network. This may include your name, picture, and email address. We may also collect information about you from third parties, including mailing list providers and publicly available sources.
  • Information collected passively
    • As you navigate through Huckberry.com, we may collect certain passive information about your site visit through the use of cookies, pixel tags, local storage, and other technologies. This may include information such as device and browser information, geographical location, details about site interactions (pages visited, products viewed, links clicked, frequency of site visits, length of visit)

More Details

We collect personally identifying information that you provide us during the registration process, such as your name, email address, gender, zip code and date of birth. You may choose to register securely through our site login, or through our 3rd party providers, Facebook or Google. We also collect personal identifying information when you choose to use certain other features of the Site, such as when you order a product or service from us or our partners, and when you otherwise volunteer personal information about yourself, for example, through surveys, contests or promotions, and submitting and/or posting content in discussion forums. When you choose to use these additional features, we may require you to provide additional personal information such as your phone number, billing and shipping addresses and credit card information.

In addition, through the Site, we automatically gather certain non-personally identifiable information about the use of the Site, such as how frequently certain areas of the Site are visited, including through the use of cookies, pixel tags, local storage, and other technologies. This gives us valuable information about your customer shopping experience and is used only to improve your experience with our website. Most browsers can be set to prevent cookies or to notify you when one is being placed. It is not necessary to have cookies turned on to visit our Site, but without them, your access to some areas may be limited and certain features, including shopping and purchasing features, may not be available to you.

Third-Party Payment Processing

When you make purchases through the Services, we process your payments through a Third-Party application. The Third-Party application may collect certain financial information from you to process a payment on behalf of Huckberry, including your name, email address, address and other billing information.

How We Use Your Information

We use your personally identifiable information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site and its features. We may also track your past purchases to provide you with a personalized profile of your purchase history. The personal information you provide to us will also be added to our databases and used for future communications regarding new product offerings or other special promotions.

Huckberry may use your data in any of the following ways.

  • Providing you with products or services. Huckberry may use information to fulfill orders or for information that may be included for future services such as processing orders or any other services Huckberry may provide.
  • Marketing for Huckberry.com and Huckberry Products. Huckberry may use your Personal Information to market you offers, products, and Services. Huckberry may provide you with these materials by postal mail, email, as permitted by applicable law. Huckberry may also share your Personal Information with other organizations that send you materials by postal mail.

More Details

In addition to email communication, we may also use your Personal Information (such as your name, postal address and shopping history) to contact you with marketing and promotional materials, or other information we feel may be of interest to you. Some of these materials may be sent via a third party service provider. The information shared with third party service providers may be used to supplement like-minded organizations direct mail marketing programs. No personal information is shared outside our third-party providers, and Huckberry does not receive payment for any information shared with these vendors.

How We Share Your Information

We may share the information we collect:

  • With service providers that perform services on our behalf, such as those that provide shipment and payment services, customer service, and marketing support
  • Sharing with select partners as a part of co-sponsored promotion
  • To comply with a legal or regulatory obligation, protect and defend Huckberry’s rights or property, protect the safety of our customers and website users or the public, and protect against legal liability
  • Upon your request
Your Privacy and Data Rights

If you decide at any time that you no longer wish to receive direct mail communications from Huckberry, you can unsubscribe by clicking here and filling out the unsubscribe form, or by emailing us at privacy@huckberry.com. Furthermore, if you decide that you would like to continue receiving direct mail communications from Huckberry, but would like to opt-out of sharing your information with like-minded organizations, please by clicking here and filling out the form or email us at privacy@huckberry.com.

By registering with Huckberry.com, you are automatically subscribed to our email, but may choose to opt out of our email list at any time. If you decide at any time that you no longer wish to receive email communications from us, you can unsubscribe by clicking here and updating your email preferences, or by emailing us at support@huckberry.com.

If you live in California or The EU, we have updated our site in compliance of the CCPA and GDPR regulations. Any questions or data requests, or requests to have your data deleted can be sent to privacy@huckberry.com. Please use the subject line "Privacy" and we will be more than happy to fulfill your needs.

Third-Party Advertising Partners + Internet Advertising Programs

We use cookies, pixel tags, local storage, and other technologies on our site to supplement the overall site experience. In addition, we use Third Parties that also use cookies and other technologies on our site, that allow us to connect with social media, serve ads and more services. The use of cookies allows us to place a small data file on our site that allows us to better understand how a user interacts with our site across multiple devices, channels and more. These cookies or pixel tags are used for services such as:

  • Analytics: We use Google Analytics, a service provided by Google, Inc. ("Google"), to gather information about how users engage with our Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout. We use other analytics providers such as Segment and Quantcast to gather information on how users interact with our site
  • Google User-ID: This allows us to more accurately track and compile information from various sessions and tie them to a single anonymous user ID
  • Social Media Widgets: We use social sharing widgets through Sumo, by Sumo Inc., that allows users to share via social network, directly from huckberry.com
  • Augmented Site Functionality: We use various Third Party Providers that allow us to enhance the site experience. This includes Reviews functionality by Yotpo, Inc., Search functionality by Algolia, Inc., personalized browsing experiences by Evergage, Inc., and more.
  • Site Performance Information: We use performance monitoring software that allows us to understand user traffic levels on our site and receive alerts when traffic levels increase or errors arise on the site
  • Advertising & Targeting: We use advertising software to surface ads to users who have visited huckberry.com

More Details

We use third-party service providers to serve advertisements (image banners or links) on our behalf across the Internet. These advertising service providers may collect non-identifiable information about your visits to our website, and your online interactions with certain products and services. Such non-identifiable information does not include your name, address, email address or other personal information. The information is collected through the use of cookies, pixel tags, local storage, and other technologies, which is industry-standard technology used by many major websites.

In addition to the information about your visits to our website, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from Huckberry. Huckberry may work with other companies in the future to provide interest-based advertising, both on and off Huckberry.com. If so, Huckberry will provide you with the opportunity to opt-out when these advertisements are served.

If you would like to learn more about Interest-based advertising, and to know your choices for not having this information used by third-party service providers, please visit http://www.networkadvertising.org/managing/opt_out.asp.

Third-Party Platform Advertising

We may also use platforms provided by companies such as Google and Facebook to offer you interest-based ads. These platforms allow us to personalize the ads that we display to you. We do not share any of your personal information, including your shopping history, with these platform vendors. Huckberry may convert your email address into a unique value which can be matched by our partner companies with a user on their platform to allow us to present you with interest-based advertising. Although we do not provide any personal information to these platform vendors, they may gain insights about individuals who respond to the ads we serve. You may learn more about Interest-based advertising, and to know your choices for not having this information used by third-party service providers by clicking here.

Access to Personal Information

We may permit certain trusted third parties to access your information in connection with their performance of services to maintain and operate the Site and certain features on the Site. For example, we may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search results and links and assist in fulfilling your orders.

To provide services you have requested, it may be necessary to provide your personal information to Huckberry merchants and or service providers in order to aid redemption of services requested. Logistics services may utilize supplied information only for completing your delivery.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale, membership transfer, or other change in control.

If you use a bulletin board, chat room, product reviews or any other publicly accessible area of the Site, you should be aware that any personally identifiable information you submit there can be read, collected or used by any person for any purpose. We are not responsible for the personally identifiable or other information you choose to submit in these forums.

Additionally, we may provide links on our Site to websites controlled by third parties. We have no control over these websites and our privacy policy does not apply to these third party websites. Please consult the privacy policy of the website you are visiting.

Huckberry.com does not sell, rent, loan or otherwise allow third party access to your information except as set forth above.

How We Protect Your Information

We are committed to protecting the information we receive from you. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

The Site uses security measures in order to protect from the loss, misuse and alteration of any information under our control. All orders are transmitted over secure internet connections using SSL (Secure Sockets Layer) encryption technology. In addition, only those employees and third parties who need access to your information in order to perform their duties are allowed such access.

Updating and Correcting Information
Your Data Rights

We will always respect your rights to limit or exclude the data you share with us. We offer you choices regarding the Personal Information we collect and share from you. Please understand that if you do limit the Personal Information you share with us, you may not be able to access all the features or Services at Huckberry.

Here are the areas we collect Personal Information for that you may submit requests for:

  • Email
  • Physical Mail
  • Human Resources
  • Cookies & Session Information
  • Internet-Based Advertising

You may withdraw your consent, request a copy of your personal data, modify what data we collect or request that we delete the data we have collected from you by reaching out to privacy@huckberry.com with the subject "Privacy".

Huckberry will do everything in our control to meet the your Personal Information requests. There may be circumstances where we are unable to meet those demands, including but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual’s privacy in the case in question or where it is commercially proprietary.

If Huckberry determines that access should be restricted in any particular instance, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries.

Data Retention

Huckberry retains Personal Information provided by site visitors, as described in this Privacy Policy, for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected. In addition, we may use or disclose personal information in the good faith belief that we are lawfully required to do so, or that doing so is reasonably necessary to protect you, to comply with legal process or the instructions of legal authorities, to respond to any claims, to enforce our legal rights, or to protect the rights, property or personal safety of ourselves, our employees, you, or members of the public.

Security of Your Information

The security and privacy of your Personal Information is important to us and we take necessary and reasonable measures to protect your data. When you enter your Personal Information in our forms we encrypt this data through SSL or other technologies. Please understand that transmitting or storing data on the internet is not completely secure and we cannot guarantee absolute security of any information.

International Users

Site visitors from countries outside of the United States, including the European Union, should understand that any data provided to Huckberry may be transferred to the United States. By choosing to visit our Site, engage in our Services or otherwise provide information to us, you agree that any dispute arising in connection with Huckberry will be in accordance with the Terms.

Children's Privacy and Parental Controls

We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to use the Site. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

Changes to This Privacy Policy

If we decide to change our Privacy Policy for the Site, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site indicates your assent to the Privacy Policy as posted.

Your California Privacy Rights

California law permits residents of California to request notice of how their information is shared with third parties for direct marketing purposes or to opt out of such sharing. If you are a California resident and would like a copy of this notice or to opt out, please email us at privacy@huckberry.com.

The California Consumer Privacy Act ("CCPA") requires us to disclose the following information about our collection, use, and disclosure of your personal data.

  • Categories of Personal Data Collected:
    • We collect the following categories of personal data: identifiers; commercial information; demographic information (note that some demographic information may be considered characteristics of protected classifications under state or federal law); internet or electronic network activity; geolocation data; and other categories of personal data that relates to or is reasonably capable of being associated with you. For examples of the precise data points we collect, please see "Information We Collect" above.
  • Business or Commercial Purpose for Collecting and Using Data:
    • We collect each category of personal data listed above for the business or commercial purposes described in the "How We Use Your Information" section above.
  • Categories of Personal Data Disclosed:
    • We disclose the following categories of personal data: identifiers; commercial information; demographic information (note that some demographic information may be considered characteristics of protected classifications under state or federal law); internet or electronic network activity; geolocation data; and other categories of personal data that relates to or is reasonably capable of being associated with you.
  • Categories of Sources and Third Parties With Whom We Share Personal Data:
    • We collect each category of personal data listed above from you and the third-party sources. We may share each category of personal data listed above with the third parties as described in the "How We Share Your Information" section above.
California Proposition 65 Compliance

California's Proposition 65 (Prop 65) entitles California consumers to special warnings for products that contain chemicals known to the State of California to cause cancer and birth defects or other reproductive harm if those products expose consumers to such chemicals above certain threshold levels. Huckberry does sell some products that contain certain chemicals identified in Proposition 65.

More information about Prop 65 warnings is available at https://www.p65warnings.ca.gov/.

How to reach us

If you have any questions about this Privacy Policy, please contact us at:

Huckberry
351 Harriet St.
San Francisco, CA 94103
+1 (855) 325-8998
privacy@huckberry.com

Last Updated: Dec 31st, 2019. ©2021 Huckberry Inc. All rights reserved.

Information for California Residents

This section provides additional information for residents of California under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.

Personal Information Collected in the Last 12 Months

We collect the following categories of personal information about Customers:

  • Personal Identifiers, including name, email address, postal address, and telephone number
  • Online Identifiers, including unique personal identifier, device identifier, IP address, customer number, online identifier, and account login
  • Internet Activity, including interactions with websites, apps or ads, email open and click-through rates, browsing history, and search history
  • Commercial and Financial Information, including purchases, other purchasing behavior, and credit card or debit card number

We collect the following categories of personal information about Newsletter Subscribers:

  • Personal Identifiers, including name and email address
  • Online Identifiers, including unique personal identifier

We collect the following categories of personal information about SMS Subscribers:

  • Personal Identifiers, including name, email address, and telephone number
  • Online Identifiers, including unique personal identifier

We collect the following categories of personal information about Users:

  • Personal Identifiers, including name and email address
  • Online Identifiers, including unique personal identifier, device identifier, and IP address
  • Internet Activity, including interactions with websites, apps or ads, email open and click-through rates, browsing history, and search history

Sources of Personal Information

We collect personal information about Customers from the following sources:

  • You (the consumer)

We collect personal information about Newsletter Subscribers from the following sources:

  • You (the consumer)

We collect personal information about SMS Subscribers from the following sources:

  • You (the consumer)

We collect personal information about Users from the following sources:

  • You (the consumer)

Business or Commercial Purposes for Collecting Information

We collect personal information about Customers for the following business purposes:

  • Provide Products or Services
  • Advertising and Marketing
  • Security
  • Internal Research
  • Short-Term Transient Use
  • Audit Current Interactions

We collect personal information about Newsletter Subscribers for the following business purposes:

  • Provide Products or Services
  • Advertising and Marketing

We collect personal information about SMS Subscribers for the following business purposes:

  • Provide Products or Services
  • Advertising and Marketing

We collect personal information about Users for the following business purposes:

  • Provide Products or Services
  • Advertising and Marketing
  • Security
  • Internal Research
  • Short-Term Transient Use
  • Audit Current Interactions

Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To

Customers

Personal Information Disclosed Category of Party
Personal Identifiers, including name, email address, postal address, and telephone numberAd Networks, Business Operations Tool, Payment Processors, Service Providers
Online Identifiers, including unique personal identifier, device identifier, IP address, customer number, online identifier, and account loginAd Networks, Business Operations Tool, Data Analytics Provider, Service Providers
Internet Activity, including interactions with websites, apps or ads, email open and click-through rates, browsing history, and search historyAd Networks, Data Analytics Provider, Service Providers
Commercial and Financial Information, including purchases, other purchasing behavior, and credit card or debit card numberAd Networks, Business Operations Tool, Data Analytics Provider, Service Providers

Newsletter Subscribers

Personal Information Disclosed Category of Party
Personal Identifiers, including name and email addressService Providers
Online Identifiers, including unique personal identifierService Providers

SMS Subscribers

Personal Information Disclosed Category of Party
Personal Identifiers, including name, email address, and telephone numberService Providers
Online Identifiers, including unique personal identifierService Providers

Users

Personal Information Disclosed Category of Party
Personal Identifiers, including name and email addressService Providers
Online Identifiers, including unique personal identifier, device identifier, and IP addressAd Networks, Data Analytics Provider, Service Providers
Internet Activity, including interactions with websites, apps or ads, browsing history, and search historyAd Networks, Data Analytics Provider, Service Providers

CCPA Rights

Your CCPA rights are described below. You can make a Request to Know or a Request to Delete under the CCPA by submitting a Privacy Request at the top of this page, or by clicking here.

Right to Know

You have the right to request to know the following about the personal information we have collected about you in the past 12 months:

  • the categories and specific pieces of personal information we have collected about you
  • the categories of sources from which we collect personal information about you
  • the business and commercial purposes for which we collect personal information
  • the categories of third parties with whom we share the information
  • the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose

If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal information about you that you have provided to us. We will permanently delete from our records any personal information that is not necessary for our business operations and direct our service providers to do the same.

We consider information to be necessary for our business operations if it is used to:

  • Complete an obligation to you that you have requested
  • Detect and resolve issues related to security or functionality
  • Comply with legal obligations

Right to Non-Discrimination

If you exercise your CCPA consumer rights:

  • We will not deny goods or services to you
  • We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
  • We will not provide a different level or quality of goods or services to you

Right to Opt-Out

You have the right to opt-out of the sale of your personal information.

We do not sell any personal information to any third parties.

Request Verification

Before we can respond to any CCPA requests, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft.

The verification process depends on which type of request you make and how you make it. Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.

For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.

In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:

  • If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
  • If the only data we have collected about a consumer is gathered through website cookies (i.e., the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.

Authorized Agent

A California resident's authorized agent may submit a Request to Know or a Request to Delete under the CCPA by emailing us at privacy-ccpa@huckberry.com. Requests submitted by an authorized agent will still require verification of the person who is the subject of the request in accordance with the process described above. We will also ask for proof that the person who is the subject of the request authorized an agent to submit a privacy request on their behalf. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 must submit proof of statutory power of attorney, but consumer verification is not required.

If you have trouble accessing this notice, please contact us at privacy-ccpa@huckberry.com.

Contact Us

If you have any privacy-related questions, please send them to privacy-ccpa@huckberry.com.